Do you ever get overwhelmed by all the options there are in the beauty industry?
I'm right there with ya.
What product should I try? What brand? What kind of formula?
Concealer is a product I use any time I have makeup on, whether it's a full face or a super minimal amount. Recently, I found myself needing a new concealer...and ended up buying 6. In my defense, some of them are minis and they'll be used up quickly.
On my April Empties post, I talked about how I don't usually buy in excess like that anymore, but I saw a lot of new concealers on the market and wanted to be able to test them out against each other. I also tested them against a couple of popular concealers I already owned. I hope that this helps you narrow down all the options that are out there.
Get ready for a bunch of creepy pictures of my undereyes! A couple notes:
The pictures were typically taken after a full day of wear (9+ hours) so none of the pictures are going to look good. You're not going to be like “Wow I want my undereyes to look like that!” Because that's just the way makeup looks after wearing it a long time.
The concealer was set with powder when I first applied it
I rarely touched that area throughout the day (trying not to skew the results!)
I did these tests on workdays, so I wore very minimal makeup but tried to use a good amount of concealer
Tarte Creaseless Concealer in Light Sand (left) vs.
Tarte Ultra Creamy Shape Tape in Light Sand (right)
You can't really tell from the picture, but I found the Creaseless Concealer to be the one that creased more (oh, the irony).
Tarte Power Flex Concealer in Light Sand (left) vs.
Tarte Creaseless Concealer in Light Sand (right)
(Before)
(After)
I actually did a before and after for this one! I preferred the Power Flex over the Creaseless because it creased less and hid my dark circles a little better. Also, I was clearly having a bad mascara day. Don't mind all the flaking!
Tarte Power Flex Concealer in Light Sand (left) vs.
Tarte Ultra Creamy Shape Tape in Light Sand (right)
I liked the Ultra Creamy just a tiny bit better because I think it gave me a little more coverage.
Kosas Revealer Concealer in 3.2 O (left) vs.
Tarte Ultra Creamy Shape Tape in Light Sand (right)
I didn’t take notes on this one, but Kosas was better than I expected a creamy concealer with a clean formula to be. I think they performed pretty equally but my preference is Tarte for slightly better coverage and longevity.
NYX Bare With Me Concealer Serum in Vanilla (left) vs.
Tarte Power Flex Concealer in Light Sand (right)
I really wanted to like both of these because they're very on-trend with the "makeup that's also skincare" movement that's going on. And who doesn't want a product that does double duty? If I had to choose one, I'd say the Power Flex did look better at the end of the day. I'm realizing these pictures look a little contrary to what I'm saying, but I found my darkness was showing through more at the end of the day with the NYX one. Also, you can see that the right eye has a little creasing, but the left eye has creasing further down from my eye which I rarely ever get.
Tarte Power Flex Concealer in Light Sand (left) vs.
e.l.f. Hydrating Camo Concealer in Light Sand (right)
The Power Flex kept its coverage better for me. You can see the purplish tones peeking through on the right.
Tarte Shape Tape Concealer in Light Sand (left) vs.
e.l.f. Camo Concealer in Light Sand (right)
In my eyes, nothing can compare to the original Shape Tape. I know some people find it too matte and drying, but I love it and think it's the most coverage and least creasing I've found in a concealer.
And finally, some swatches to compare the shades I have:
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